Sleep Country 30Th Years
novembro 29, 2024
Protegido: Healthcare
agosto 28, 2023
YOU’RE GONNA NEED MILK FOR THAT
YOU’RE GONNA NEED MILK FOR THAT.
Got milk’ campaign partners with pro footballers - We partnered with pro football stars Justin Herbert, Derrick Henry, Terry McLaurin, and JuJu Smith-Schuster to showcase Milk's role in their remarkable achievements.
Situation: The campaign aimed to position milk as a performance drink by partnering with NFL stars known for their strength and endurance.
Action: Leveraging athletes, digital marketing, and storytelling, the campaign highlighted milk’s role in fueling success and recovery.
Result: 341% increase in the statement “Milk powers athletes”
10% rise in milk’s consideration as a performance drink
9.2% growth in sales vs. the previous year>
My role: Senior Art Director/Designer
ECD: Geoff Edwards CD: Andre de Castro Agency: GALE Partners
YOU’RE GONNA NEED MILK FOR THAT.
Team USA 2021- Milk athletes, all four—Maurio McCoy (skateboarding), Cat Osterman (softball), Ariel Torres (karate) and Hannah Roberts (BMX freestyle).
My role: Senior Graphic Designer
ECD: Geoff Edwards CD: Andre de Castro Agency: GALE Partners
