Protegido: Sam’s Club
outubro 22, 2025
Sleep Country 30Th Years
novembro 29, 2024
Brand Experience
Special projects
Situation: Gatorade wanted to reconnect with Gen Z using its iconic “Is It In You?” message
Task: Create a campaign that shows young athletes’ inner strength.br
Action: As a designer, I helped create posters showing athletes overcoming challenges, shared on social media and OOH.
Result: The campaign boosted brand engagement and connected strongly with Gen Z.
My Role: I led the creative vision, design, and art direction across all formats, guiding the Gatorade team to deliver a campaign fueled by bold visuals and national pride. .
Is it in you?”
Situation: Gatorade wanted to reconnect with Gen Z using its iconic “Is It In You?” message
Task: Create a campaign that shows young athletes’ inner strength.br
Action: As a designer, I helped create posters showing athletes overcoming challenges, shared on social media and OOH.
Result: The campaign boosted brand engagement and connected strongly with Gen Z.
My Role: I led the creative vision, design, and art direction across all formats, guiding the Gatorade team to deliver a campaign fueled by bold visuals and national pride. .
