UI Design

Special projects

Showcasing New Destinations for Airmiles

Role: Senior Art Director/Designer
Challenge: Airmiles aimed to inspire Canadians to use their rewards and explore exciting destinations like California, London, France, and the Caribbean during summer.
Idea: I created a unique campaign by featuring iconic Canadian animals—such as the polar bear, raccoon, goose, and moose—experiencing these destinations abroad. The concept was brought to life using AI tools to produce visually striking and fresh imagery for the travel rewards category. These visuals portrayed Canadian wildlife enjoying vacations, highlighting the fun and relaxation awaiting travelers.
Execution: Leading this project, I directed the creative vision and utilized AI tools like DALL-E and MidJourney to craft stunning images. From ideation to execution, I ensured the campaign aligned with Airmiles’ goals and created a memorable impact on the audience.

Air Miles Vegas Campaign

Situation: Develop an online campaign for Air Miles to invite clients to visit Las Vegas with exclusive rewards.

Task: Create all media assets, including a landing page, mobile content, social media displays, stories, and carousels.

Result: The campaign was a tremendous success, This cool project showcased our ability to drive engagement and attract more visitors.
My role

Crafting Engaging Experiences in UI Design with Expertise in Figma, Adobe XD, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content. .