Protegido: Healthcare
agosto 28, 2023
Mercedes Benz Canada
dezembro 30, 2020JEEP/RAM Canada
Happy Earth Day
My role, Senior Art Director/Design: Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.
The Challenge:
Jeep, renowned for its rugged, adventurous spirit, wanted to celebrate Earth Day by showcasing its hybrid 4xe model and highlighting its dedication to sustainability. The Vision:
We aimed to craft a campaign that effortlessly fused Jeep's iconic, tough-as-nails image with a strong message of environmental responsibility. This was not just about selling a vehicle—it was about selling a vision of a sustainable future without compromising adventure.
The Idea:
We brought the Jeep grille to life, reimagining it as a living, breathing symbol of nature. By infusing it with dynamic visuals of wildlife, lush landscapes, and organic textures, we bridged the gap between rugged design and the beauty of the natural world. The grille became more than just a design element—it became a canvas that told the story of Jeep’s commitment to both power and planet.
The Outcome:
The campaign resonated deeply with eco-conscious adventurers, elevating Jeep’s image as a forward-thinking, environmentally aware brand. It connected Jeep's legacy of off-road mastery with the promise of a cleaner, greener future, driving both awareness and admiration from customers who care about the planet as much as they care about their next adventure.
Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.
Jeep, renowned for its rugged, adventurous spirit, wanted to celebrate Earth Day by showcasing its hybrid 4xe model and highlighting its dedication to sustainability. The Vision:
We aimed to craft a campaign that effortlessly fused Jeep's iconic, tough-as-nails image with a strong message of environmental responsibility. This was not just about selling a vehicle—it was about selling a vision of a sustainable future without compromising adventure.
The Idea:
We brought the Jeep grille to life, reimagining it as a living, breathing symbol of nature. By infusing it with dynamic visuals of wildlife, lush landscapes, and organic textures, we bridged the gap between rugged design and the beauty of the natural world. The grille became more than just a design element—it became a canvas that told the story of Jeep’s commitment to both power and planet.
The Outcome:
The campaign resonated deeply with eco-conscious adventurers, elevating Jeep’s image as a forward-thinking, environmentally aware brand. It connected Jeep's legacy of off-road mastery with the promise of a cleaner, greener future, driving both awareness and admiration from customers who care about the planet as much as they care about their next adventure.
Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.
JEEP/RAM Canada
My role: Creative Senior Art and Designer
Agency: Publicis Toronto Canada
Jeep, Ram, Dodge, Alfa Romeo. Lead creative efforts for iconic automotive brands across print, TV, digital, Photo Retouch and non-traditional platforms, collaborating with cross-functional teams to deliver compelling campaigns.
Jeep, Go-anywhere
Target: Engage outdoor enthusiasts—primarily Canadians from Alberta—who seek adventure and rugged experiences.Action: Establish a strong Jeep presence throughout resorts, showcasing lifestyle, capability, luxury, and functionality. Use branded messaging to highlight Jeep’s legendary heritage and direct audiences to Alberta Jeep Dealers.
Solution: Develop a bold, adventurous poster series that visually captures Jeep’s off-road mastery, premium refinement, and fearless spirit—inspiring people to explore the world beyond limits.
My role: Creative Lead | Adobe Suite Expert Specialized in creative direction, design strategy, and branding, with hands-on expertise in Adobe Suite, including Photoshop.
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- mockups-design.com
RAM, Proud Sponsor of the Alberta Rodeo
Target: Rodeo enthusiasts, cowboys, and ranchers who value rugged reliability and Western culture.Action: Strengthen the connection between Ram and rodeo, emphasizing toughness and tradition.
Solution: Create multiple posters showcasing Ram's 40-year commitment as a Proud Supporter of Rodeo, reinforcing its powerful and authentic brand image.
My role: Creative Lead | Adobe Suite Expert Specialized in creative direction, design strategy, and branding, with hands-on expertise in Adobe Suite, including Photoshop.
RAM
My role: Creative Lead | Adobe Suite Expert Specialized in creative direction, design strategy, and branding, with hands-on expertise in Adobe Suite, including Photoshop.
