Sleep Country 30th Anniversary Campaign

To celebrate Sleep Country’s 30th anniversary, I spearheaded the design of a new logo for their comprehensive marketing campaign. The campaign spans across ads, broadcasts, and social media platforms.

Design Approach: Number 3: Rounded edges to reflect comfort and quality. <br />Gotham Font ‘0’ with Moon Icon: A sleek and modern touch, incorporating a moon symbol to resonate with the theme of sleep. ‘ZZZ’ Element: Highlighting the sleep aspect.

Role: As a Senior Graphic Designer:
Client Collaboration: Engaging closely with the client to understand their vision and requirements.
Concept Development: Crafting innovative concepts that align with Sleep Country’s brand identity.
Design Execution: Implementing the concepts into a cohesive and visually appealing logo.
Finalization: Ensuring the design is polished, consistent, and ready for deployment.
My aim was to uphold brand consistency while infusing creative approaches to mark this significant milestone.