Budweiser Icons

My role: Head of Designer. - Designer- Illustration.

Challenge:

Although Budweiser enjoys a strong global presence, in Brazil, the brand was perceived as outdated. To resonate with all demographics, it needed a refreshed and modernized social media strategy.

Idea:

We leveraged Budweiser's iconic bottle cap to tell compelling stories, celebrating equally iconic elements such as bands, artists, songs, video games, movies, and significant commemorative dates.

Results:

Achieved a 20% increase in social media engagement. Connected with the target audience through globally recognized icons. Created over 30 series of posters. Organized an exhibition at a prominent museum in São Paulo.