Budweiser Icons

My role: Creative Director. - Art Director- Designer- Illustration.

CHALLENGE

Though Budweiser has a strong presence worldwide, in Brazil, the brand was perceived as old-fashioned and needed to modernize its communication on Facebook to talk to the young demographic.

IDEA

We decided to tell stories using an iconic brand element, celebrating bands/artists/songs, video games, movies, and commemorative dates just as iconic as the Budweiser bottle cap.