Socila Media - Design

Jeep and Ram: Trail of Terrors

Project: Halloween

Every year, brands join the Halloween conversation online—and Jeep and Ram are no exception.

For this campaign, we created a fun, seasonal social post with a digital caption: "Happy Halloween from your friends at Jeep."

The concept was simple: treat the car like a character. We gave the vehicle a playful “costume” using visual elements that made it feel part of the celebration. The idea combined brand personality with a subtle touch of humor—keeping it festive, light, and on-brand. Role: Senior Art Director/ Designer

Lethbridge Hurricanes jersey's

The Lethbridge Hurricanes are an ice hockey team based in Lethbridge, Alberta, Canada. They are part of the Western Hockey League (WHL), which is considered one of the top player development leagues in the world.
Situation: Sponsoring youth sports and community events helps Jeep and Ram connect with local communities and build strong relationships with potential customers.
Task: Creating positive associations with their brands leads to increased brand loyalty and recognition, ultimately helping to drive sales.
Idea: Create a social campaign to better connect with target hockey enthusiasts. Idea: Inspired by the hockey jersey, we created a visual for The Territory and Wrinkled that our 4x4s can outperform, creating a visual poster for use on social media.
Result: We increased our social media engagement and Lethbridge Hurricanes fan base by 14%. My role: Creative Senior Art and Designer

Crafting Engaging Experiences in UI Design with Expertise in Adobe Suite - Figma .