Glued Building

Discover the power of Loctite Super Bonder like never before.

Situation:
To highlight its incredible adhesive strength, we executed a striking outdoor activation: a sticker mimicking a massive crack in a highly visible building. The illusion suggested that even something as monumental as a building could be "fixed" with Loctite’s superior glue.

This eye-catching campaign, titled 'Glued Building,' captivated audiences in Brazil. Created by the renowned agency StrawberryFrog, it showcased the brand's commitment to innovation and creativity. Loctite—where even the impossible becomes possible.

The results: We boosted Loctite brand awareness on social media and achieved a 13% increase in engagement with our target audience. This campaign not only increased brand visibility, but also drove a significant increase in interest and interaction with our products, solidifying Loctite’s reputation as a go-to solution.

My role: Art Director

Sidney Araujo Alexandre Peralta - Creative Director

Guilherme Nesti - Copywriter

Agency: Strawberryfrog Brazil