Levi's

Levi's Flame

Challenge: Promote Levi's limited edition sale with a bang.

Solution: We ignited excitement with a bold visual campaign featuring jeans in flames. This striking and original design grabbed attention and truly resonated with consumers.

Results: The campaign set sales on fire, leading to a 17% increase and a 25% boost in social media traffic.

My Role: Senior Graphic Designer /Art Director Creative Director: Marcio Ribas Creative Director: Sidney Araujo

Situation: The Levi's Moonbathing campaign was directed by Anthony Atanasio and produced by BBH London. Initially, editorial ads for Levi’s® Moonbathing Collection debuted in Europe. BBH Brazil then launched a version specifically for Latin America.

Action: The campaign was photographed by Marcio Simnch. To capture the highest definition details of the models and styles, Marcio photographed the models during the day and the skyscrapers at night. Through expert digital photo manipulation, these images were merged, with the moon added, to create imaginative and enigmatic visuals. Additionally, a unique Levi’s® Moonbathing logo was developed for this campaign.

Result: The campaign highlighted the comfort and versatility of Levi's clothing, even in unconventional settings. It was showcased through out-of-home (OOH) advertisements, posters, print ads, and catalogs

Levi's Moonbathing, Campaign.

My role: Senior Graphic Designer

Sidney Araujo and Marcio Ribas Creative Director

Agency: NeogamaBBH

Levi's Engineered Jeans are designed with innovative features to enhance fit and comfort. The campaign for these jeans often highlights their ergonomic design, tailored to fit the contours of the body.

Levi's Engineered - Mirror- Campaign.

My role: Senior Graphic Designer

Sidney Araujo

Agency: NeogamaBBH