Socila Media - Design

Lethbridge Hurricanes jersey's

The Lethbridge Hurricanes are an ice hockey team based in Lethbridge, Alberta, Canada. They are part of the Western Hockey League (WHL), which is considered one of the top player development leagues in the world.

Situation: Sponsoring youth sports and community events helps Jeep and Ram connect with local communities and build strong relationships with potential customers.

Task: Creating positive associations with their brands leads to increased brand loyalty and recognition, ultimately helping to drive sales.

Idea: Create a social campaign to better connect with target hockey enthusiasts. Idea: Inspired by the hockey jersey, we created a visual for The Hill and Wrinkled that our 4x4s can outperform, creating a visual poster for use on social media.

Result: We increased our social media engagement and Lethbridge Hurricanes fan base by 14%.

My role

Crafting Engaging Experiences in UI Design with Expertise in Figma, Adobe XD, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content. .